'30 Rock' did it better, but Aaron Sorkin's short-lived series deserved more time. Studio. NBC. Matt acts as the head writer and Danny produces the show. Studio 60 on the Sunset Strip aired on NBC from September 18, to June 28, Contents [hide]. Is this true? See more». Edit. Details. Official Sites: CTV [Canada] | NBC [. In fact, “The live-plus-seven-day rating for NBC's Studio 60 on the Sunset Strip is percent higher than its live rating in DVR homes,” which.